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Trademark 101: Priority Based on Foreign Registration under Section 44(e)

Writer's picture: Amy NAmy N

Priority Based on Foreign Registration under Section 44(e) of the Trademark Act inthe USA is your shortcut to securing trademark rights in the U.S. if you've already conquered the trademark mountain abroad. It’s like having a backstage pass from your successful international show that you can flash to get ahead in the U.S. trademark line.



This provision allows you to use your already registered trademark in a foreign country as a basis to register the same mark in the United States. The catch? The foreign country must be part of the same international agreements as the U.S. It's like a membership club for trademark protection — if your country's on the guest list, you're in!


Here’s how you make it work: If you have a trademark registered in a qualifying foreign country, you can file an application in the U.S. using that foreign registration as your golden ticket. The great part? You don’t need to show that you’ve used the mark in U.S. commerce to apply. Instead, you just need to provide a copy of your foreign registration and a translation if it’s not in English. This way, you can protect your brand in the U.S. without having to prove you’ve started selling your products or services stateside yet.


Filing under Section 44(e) helps to streamline the U.S. registration process, giving you the leverage of your international trademark status. It’s like telling the U.S. trademark office, "Look, I’m kind of a big deal elsewhere."


Remember, though, this doesn’t exempt you from the usual U.S. registration hurdles forever. You'll still need to maintain and renew your foreign registration, and eventually, you’ll need to start using your trademark in U.S. commerce to keep your registration alive. Think of it as not just resting on your international laurels, but planting new ones on American soil.

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