Ever felt like someone's stealthily copying your homework? In the brand world, it's not just paranoia; it's a real problem, and that's...

Ever wonder why a business should care about its trademark portfolio, both at home and abroad? Well, let’s dive into this magical world...

So, you’ve got a shiny new brand, and you’re eyeing the Middle East market. Congratulations! But before you pop the champagne, let’s talk...

Sports licensing isn't just a game; it's a full-blown hustle where everyone from the big leagues to your local college team gets to play...

#licensing Ah, Barbie. The iconic doll that’s been gracing toy shelves since 1959 and making every little girl’s dream (and some boys’) a...

Let’s talk about the so-called “miscellaneous” clause in an IP licensing contract. You know, the part that sounds like an afterthought,...

Ever thought about grabbing a slice of that big brand fame pie by poking fun at their logos or slogans? Welcome to the risky yet...

#tradeyourmark #trademark #ipcommercialization Ever wondered why some singers make a ton of money without even singing? It’s because they...