So, you’re wondering where all that licensing cash comes from? Well, buckle up because this pie chart from Licensing International 2023 dishes out some tasty insights. Let’s slice it up!
First, let’s talk about the big cheese: **Entertainment**. With a whopping 41%, this sector rakes in $138.111 billion. Think movies, TV shows, and video games. That Marvel T-shirt you’re wearing? It’s all part of this juicy chunk.
Next, we’ve got **Corporate** at 26%, pulling in $87.694 billion. Boring name, right? But this includes all those corporate logos you see everywhere. Ever spotted the Coca-Cola logo on random stuff? That’s corporate licensing at work.
**Fashion** struts in with 9%, amounting to $29.525 billion. Those fancy designer bags and branded shoes don’t just sell themselves. Licensing deals bring in the big bucks here, making sure you can flaunt those logos with pride.
**Sports** comes in at 11% with $37.368 billion. Jerseys, caps, and all the merch with your favorite team’s logo fall under this category. That’s a lot of dough for looking sporty!
**Publishing** sits at 7% ($23.121 billion). From Harry Potter mugs to Game of Thrones board games, if it started as a book or magazine, it’s in this slice.
Surprisingly, **Celebrity** endorsements only snag 2% ($6.744 billion). It seems slapping a famous face on something doesn’t always guarantee massive sales. Who knew?
**Music** is hitting a low note with just 1% ($4.371 billion). Those branded headphones and band T-shirts don’t seem to add up to much in the grand scheme.
**Art + Design** also has a modest 1% ($3.56 billion). Still, that’s a lot of cash for pretty pictures!
Lastly, **Heritage + Non-Profit** limps in with 0.6% ($1.881 billion). Think museum gift shops and charity merch.
So there you have it, folks. Licensing is everywhere, from your wardrobe to your gadgets. It’s the hidden force behind all those branded goodies you just can’t resist!
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